In todays world people have to make many decisions, to make choices from a number of alternatives. Currently make a rational choice is very difficult, because the choice of something huge. When choosing coffee makers, TV, or raw material supplier a person always has several alternatives that he must evaluate for any criteria to make a rational decision.
Most people do not take into account the entire set of criteria by which to make comparison of the alternatives, because the criteria so much that the person chooses from them only one or two and adopt a decision thereon.
Typically, these solutions involve waste of money and waste of time. For example, a car crash, which serves only one service center in the city, can cost you several hours spent on repair time. If not serious attitude to the choice of raw materials, the owner of a small business can lose not only money but also business.
Today, most people use smartphones. So why not show them that there is a possibility to make decisions more balanced, using the app on their phone. People always carry a phone, so they will always be able to use the application and make a rational decision.